Google Professional Certificate in Digital Marketing and E-Commerce

Details For Google Professional Certificate in Digital Marketing and E-Commerce:

Within six months, get ready for a new profession in the rapidly expanding industries of e-commerce and digital marketing; no prior experience or degree is necessary. More than ever, companies need people with expertise in digital marketing and e-commerce, as 86% of business executives believe that e-commerce will be the key to expansion. With a typical entry-level income of $71,000, there are more than 116,000 available positions in e-commerce and digital marketing in the United States.

This program will provide you with skills that are sought after and will prepare you for an entry-level position, such as using Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will have the opportunity to create your own portfolio for potential employers, featuring projects such as customer profiles and social media calendars, in addition to receiving guidance from Google subject-matter experts.

Seventy-five percent of certificate holders report a positive employment outcome (e.g., a raise, promotion, or new job) within six months of graduation.

• To see all of Google’s career certifications, see this link.
• This program does not contain any private information.You can read the official manual to learn more about all the features of Google Search.
• The United States’ LightcastTM Jobs for 2024 (January 1, 2024–December 31, 2024)
• The United States 2022 program graduate survey claims that.

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Prepare to work as a digital marketing specialist.

• Use Google to receive lessons at the expert level.
• Display your proficiency with technology.
• Obtain an employer-acceptable Google certificate.

Things you’ll discover:

• Gain the skills necessary to land an entry-level job by learning the fundamentals of digital marketing and e-commerce.
• To attract and engage customers, use digital marketing channels like email and search.
• Analytical tools can be used to assess marketing effectiveness and offer insights.
• Establish online shops, monitor online performance, and improve customer retention.

Applied Learning Project:

• This program simulates real-world e-commerce and digital marketing scenarios that are critical for career success with over 190 hours of instruction and practice-based assessments. Google employees with appropriate experience produced the incredibly captivating content.
• Building e-commerce stores, measuring and sharing marketing analytics, analyzing e-commerce performance, developing consumer loyalty, and developing e-commerce and digital marketing strategies are all skills you will acquire. Additionally, you will learn how to use digital marketing channels like email and search to attract and retain customers.
• Among the platforms and technologies you will learn about are Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
• Through a combination of videos, assessments, and hands-on activities, you will learn how to use standard tools and platforms required for an entry-level role. Acquire specialized skills that companies are now seeking.

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